You can get vastly different results from your email newsletter depending on what day and time you send it.
Guesswork, testing different times/days and carefully monitoring your email stats is normally the best way to find out but i have a great shortcut for you…Twitter!
This is how you do it.
- First, go to http://search.twitter.com and type in a few keywords related to your industry. In this example the marketing manager of a hotel wants to target people looking for ‘hotels in Dublin’. This search shows all the people on Twitter talking about and looking for Hotels in Dublin.
- Twitter very nicely gives you an RSS feed of these results in the top right hand corner. Copy the URL of this link.
- If you have not already, sign up for a Google reader account.
- Click the ADD A SUBSCRIPTION button in Google reader. Then paste in the URL of the Twitter RSS feed.
- Click SHOW DETAILS in the top right corner and you will see a blank graph. After a few days this will show some fantastic data on what day of the week, month and time that people where talking about “Hotels in Dublin”.
- This is a great time to send out an email offer about Hotels in Dublin.
Happy emailing.
Tell us how you normally find the best time to send your email?
Thanks to Chris S Penn for this great tip.